Interesting figures out from Dunn and Bradstreet point to an easy way to increase POS revenue at events and even in general business transactions. Quite simply, push the power of plastic. Findings show the average American consumer will spend between 12 and 18 percent more per transaction when using a credit card as opposed to cash or check, even on small ticket purchases. For instance, global fast food giant McDonald’s reports their average sale per customer increased from $4.50 to $7.00 when using their credit/debit card. And most other establishments where the average ticket is above $20.00 find more than half of their customers will opt for plastic over cash.
FAQs About CC Processing Accounts
Average increase in spending when paying by credit card
Average increase ranges from 16-20%
Average ticket price at McDonald’s before and after implementing credit card processing
Average sale before accepting credit cards
Average ticket price at McDonald’s before and after implementing credit card processing
Average sale once credit cards were accepted